Program

21-23 May, 2019



Social media marketing.
Communication strategies. Promotion and advertising tools

We’ll teach you social media marketing. Which means you will be able to answer these simple, but complicated questions: How do I reach my audience and tell them I have something they need? How do I convince them to trust me? How do I meet their expectations and not fail their trust? 

Who can take part in this course?

Marketing specialists, journalists, producers, managers, marketing specialists and essentially anyone who already has their own project on social media and needs a new and modern way to connect with their audience.


Over the course of three days, our students together with the trainer will pitch their own projects, create strategy, and learn all social media instruments to bring a strategy to life.

The price is just 400 EUR; this includes several preparatory and follow-up learning modules and a three-day offline training course. This price does not include accommodation, transport, and visa support. The cost of the full package (i.e. tickets, visa cost and support, and hotel) is 1500EUR.

The course will take place in Saint-Petersburg

Please, send an email with your CV and a short (150-200 words) cover letter indicating why you would like to attend the workshop to info@pragueschool.media


Deadline for applications:

April 24, 2019

Programme. Social media marketing.

Below is a brief outline of the program. 

Who's here? 

Audience. Data Harvesting and analyses. Target Audience. Google Analytics, Facebook, 3-party tools.

What's in the box?

SM-manager Toolbox. Instruments, applications, softwear. Production principles.

Where is the Mic?

Communication channels. Social media platforms Facebook, Instagram, VK, Telegram, FB Messenger

How to speak?

Communication strategy. Action plan.  Content production. Content plan. Copywriting. Video for social media production pipeline.    

How to use speakerbox?

Promotion and advertising tools. Facebook Business and advertising cabinet. Insta-promo. VK advertising tools and parsers.


Prague

Prague is one of the most beautiful European cities, and probably the most beautiful of the Eastern-European capitals. It is easy to get here: it is about 2 hours from Minsk, 2.5 hours from Moscow, St-Petersburg or Kyiv, 3.5 hours from Tbilisi, and 4.5 hours from Yekaterinburg.

Our schedule is quite intense, but you will have time to go to Karlův Most, Staromák, and Zlatá Ulička. Prague airport is close to the city, taking 30 min – 1 hour by bus. Locals often speak English (and some even a bit of Russian). There is a lot of good food and beer, as you probably already know. So this city is not only very beautiful, but comfortable, cozy, and relaxed. The latter is especially important, since our programme is intense and you will work a lot.

If you go for a full participant package, we will take care of your visa, will book your hotel for you and send all logistical details in advance. If you go for a reduced package, we will provide you with a visa invitation and recommend hotels near our training venue. We will share all of our tips and knowledge about the city, such as how to use public transport or where to try the best vepřové koleno.

If you go for a full participant package, we will take care of your visa,  book your hotel for you and send all logistic details in advance. If you go for a reduced package, we will provide you with a visa invitation and recommend hotels near our training venue. We'll also share all of our tips and knowledge about the city, such as how to use public transport or where to try the best vepřové koleno.

Prague

Prague is one of the most beautiful European cities, and probably the most beautiful of the Eastern-European capitals. It is easy to get here: it is about 2 hours from Minsk, 2.5 hours from Moscow, St-Petersburg or Kyiv, 3.5 hours from Tbilisi, and 4.5 hours from Yekaterinburg.

Our schedule is quite intense, but you will have time to go to Karlův Most, Staromák, and Zlatá Ulička.  Locals often speak English (and some even a bit of Russian). There is a lot of good food and beer, as you probably already know. So this city is not only very beautiful, but comfortable, cozy, and relaxed. The latter is especially important, since our programme is intense and you will work a lot.

If you go for a full participant package, we will take care of your visa, will book your hotel for you and send all logistical details in advance. If you go for a reduced package, we will provide you with a visa invitation and recommend hotels near our training venue. We will share all of our tips and knowledge about the city, such as how to use public transport or where to try the best vepřové koleno.